ILLUMINATING YOUR BRAND PATH

CLARITY FOR YOUR BRAND, RESULTS FOR YOUR BUSINESS

KEIFER MGMT is a marketing strategy consultancy focusing on the core fundamentals of brand building and marketing. We help organizations find precision and clarity for their company, brands, products, franchises, or services at a world-class level in order to drive better business results.

VISION • MISSION • CORE VALUES

POSITIONING • STRATEGY • BRAND IDENTITY

GO TO MARKET & COMMUNICATIONS PLANNING

Our unique insights process, collaborative approach, and decades of experience helps deliver these critical cornerstones for businesses.

CLARITY MATTERS


Establishing your identity as a company, brand, or product is vital because it represents the building blocks for everything that follows – from product development to positioning to strategy to marketing. It is the start point for your business to establish your DNA, your core values, and everything that you stand for in the eyes of your audience.


Misalignment on your fundamentals means many more consequential problems down the road, spending good money after bad on your branding, communications, and go-to-market efforts. To achieve targeted, precise messaging, insightful positioning and differentiation, and strong product-market fit, it is paramount to build your foundation. 



BENEFITS:



Proven results... we've helped create, grow, and steer these brands and many more:

Unilever, Lipton, Ragu, Dove brand management
EA, EA SPORTS, Need For Speed, Skate brand vision, mission, values
Sports Illustrated Play, Dell Technologies, Talroo, CareHive brand creation and development
IBM, ThermoFisher Scientific, EA SPORTS NHL, Record360 brand work

Go to market with confidence. Learn how we can help develop and crystallize your core DNA.

Powerful vision, mission, and values you and your teams can get behind

Differentiated brand positioning & identity

Segmentation and targeting plus persona development

Insights-driven marketing strategy

Go-to-market and communications planning