The Work
Here are just a few examples of our world-class work and experience, highlighting diversity across direct-to-consumer, business-to-business, and B2B2C, and in various sectors and industries. Whether working in tech, healthcare, CPG, entertainment... the process of insights-based strategies and positioning, coupled with strong core values and purpose, can unveil bold and disruptive paths for your brand.
NEED FOR SPEED
Repositioning | Brand Values | Influencer Marketing | Bold Go-to-Market
Legacy sales of 1M units per launch, transformed to an average of 14.8M units per launch for two console generations, reaching well over 100 million units sold.
“The insights and repositioning of Need For Speed was literally a game-changer for this franchise. Under Keith's guidance, NFS became a global juggernaut not just measured by financial results but by the impact it has had as a lifestyle brand, firmly etched into youth automotive and gaming culture.”
- David Tinson, Chief Marketing Officer, EA
UNILEVER
Positioning | Brand Strategy | Creative
World-class, foundational brand management training and creative development with some of the best marketing leaders on the planet – foods & personal care categories including brand, strategy, and advertising for Dove, Lipton, Ragu and more.
SKATE
Brand Values | Segmentation | Brand Identity
New product in underdog role. Powerful insights from product and marketing team acting as one. Took a straightforward, ultra-authentic approach to brand ID and marketing, helping Skate became a $100+ million franchise.
EA SPORTS BRAND
Brand Management | Product Marketing | New Monetization Models
Marketing and strategy in an intensively competitive environment (NHL, NBA LIVE, FIFA, UFC) and leading new business models for the videogame industry.
INGREENDIENTS
Positioning | Brand Identity | Marketing & Communications Strategy
Entirely new entrant into the personal care and beauty space with the only 100%-from-plants personal care line. Sky-high brand and product performance feedback.
“As a start-up CEO, I really valued Keith's firm grounding in marketing best practices as a welcome and necessary part of our development. He and his team were highly collaborative with internal and external stakeholders in getting to alignment and results throughout the process. They provided invaluable insight into the audience, identity, and communications aspects of our brand and launch, and reinforced a strong positioning to elevate our unique core promise.”
- Rajat Sharma, CEO, Ingreendients
RECORD360
Start-up | All Brand Elements | Corporate Planning & Strategy
Everything from ground zero: new company, brand, ID, corporate strategy, vision, mission, and go-to-market planning – profitable multi-million $ results and successful acquisition.
TALROO
Vision | Brand ID | Company Values
New company launch in the talent acquisition technology space, bringing the new brand ID and multiple enterprise-level products to market. But careful attention also went toward Company Values, with full organization buy-in leading to multiple “Best Places To Work” awards, a massive jolt for recruiting.
(This bit was for April Fools...)
EA SPORTS NHL
Product Marketing | Influencer Marketing | Growth Strategy
A long-time cornerstone of the EA SPORTS line-up, expanding the audience beyond hockey fans has been key for growth. But the brand personality still needs to be relatable to the core, per the tongue-in-cheek teaser below.
CAREHIVE HEALTH
Positioning | Vision | Mission | Values | Strategy | Brand ID
Transformed a D2C telehealth provider (Remedy) into a B2B2C data-driven clinical navigation company (CareHive) with some of the largest clients in the industry.
“Keith has been integral in developing a process to help create our new brand, core values, and marketing strategies. CareHive was generated from scratch to represent the transformation of our company. Keith also provided a successful go-to-market approach which enabled CareHive to meaningfully ascend in the healthtech space.”
- Dr. Ronald Dixon MD, CEO, CareHive
DELL TECHNOLOGIES
Technology Strategy | Roadmap & Playbook Development | Team Culture
Office of the CTO team of Senior Distinguished Engineers – ongoing strategy, communication management, and asset-heavy content development to align the tech giant's global engineering and innovation teams.
